Saturday, October 24, 2015
A great logo is one that is truly representative of your business. Take the time to have a professional designer create not just a logo, but a great logo design. After all…isn’t your business great?
° Look more professional. The worst thing you can convey to potential customers is that you are unprofessional. A great logo design tells your customers that your business is well-planned, professional, and here to stay.
° A great logo design creates a great first impression. Conversely, a bad logo creates a bad first impression.
° Customer trust. A great logo design conveys a sense of trust (the number one reason people buy from companies). Customer retention is also easier when they feel confident that the company they are doing business with is trustworthy.
° Your business will look like it’s arrived. A great logo design can make you appear to be as accomplished and as solid as a Fortune 500 company. This can be especially important if you have a new business; a great new logo can make it look like you’ve been in business for years.
° It can help brand your product or service. The objective of branding is create the perception that your product or service is unlike no other, unique in the marketplace, and worth spending more money for. A great logo design, along with a well-planned marketing campaign, can help in the process.
° It makes your business memorable. A great logo design is more easily remembered by customers, especially if you are consistent in advertising that logo. People do business with familiar faces… and your logo design is your company’s “face.”
° Easier marketing. A picture is worth a thousand words. A great logo design says volumes about your company-so you don’t have to spend as much time and money writing or telling people about it.
° Your logo can be a profit center. If you have a valuable brand, your logo can be a huge cash cow via merchandising and licensing-clothing, mugs, games, etc.
° Save time explaining your position. People want to know what your position in the marketplace is (what makes you different from your competitors). A great custom logo design can help explain that at a glance. Classy, funny, hi-tech, old-fashioned, funky, expensive…no matter what your company is (or aspires to be), a great logo lets your customers (and employees) know right up front.
° Gain confidence. This is probably the comment I hear most often from clients starting a new business—that their great custom logo design gave them the confidence to compete with businesses that had been there for dozens of years.
° Charge more for your product or service. One of our clients sold a generic lemonade product. When we designed their custom logo, we created a memorable brand that clicked with kids, and sales went through the roof...
° Make more money. A great custom logo adds to your bottom line by accomplishing all of the above. Having a great custom logo design does not guarantee business success… But having a lousy logo design just does not make good business sense.
° Lends credibility to your business. People choose to do business with credible companies. A great custom logo design gives you a much better head-start to being credible than a poorly designed logo does.